Being a child of the early internet, there was a time in my life when advertising was a different beast. Before The Web - Television, Radio and Print were the major players. My view on modern advertising leans back on the foundation of advertising I saw growing up.

A campaign needs to connect with the audience, tell the message and sell the product in a few seconds. If you can capture the attention and serve your brand in a split second, even better.

A beautiful brand only goes so far. You need the support that brings the brand to life, through feeling, the culture, the connection and the tone.

I've been able to bring out those traits in many projects I have worked on in the past, using both traditional means and modern technology.

OLD PAL BAKED AT HOME CAMPAIGN
Package Design, Creative Direction, Video, Email, Merchandise

SPINELLO FRUIT CHEW LAUNCH
Package Design, Creative Direction, In Store Video, Email, Merchandise

CREATIVE DIRECTION FOR OLD PAL
Video Campaign for Music and Maryjane

Bronze Clio Award Winner in Cannabis Advertising