I worked with the Smokiez team to create the Spinello Brand. Tapping into the direction and insights provided by the client, I created a brand that is a stylistic throwback to a distant land.
Working closely with the client – we built, branded and produced an entire product line, from edibles to pre-rolls to beverages in a couple years. Spinello is available in 6 states and more to come.
Launching the brand in six states over the course of two years and some change, we worked on everything from product design to advertising/marketing to online to in-store displays.
